About 2WAY
2WAY is revolutionizing the future of media by making it live, interactive, and community-driven. We are not just another content platform—we are redefining entertainment by turning passive viewers into active participants. Our shows blend real-time conversation, engagement, and high-quality production to create an entirely new media experience.
Since our launch in July 2024, we’ve seen explosive growth:
• 35M+ views
• 3.5M+ hours of watch time
• 100K+ YouTube/X subscribers
Now, we’re looking for a visionary Executive Producer to help scale our programming and take our shows to the next level.
The Role
As an Executive Producer at 2WAY , you will be the driving force behind multiple original shows, overseeing their creative direction, production, and strategic growth. You will work closely with talent, showrunners, and the production team to create premium, interactive programming that deepens audience engagement and reinforces 2WAY’s position as the leading participatory entertainment platform.
This is a high-impact leadership role where you’ll be responsible for shaping the voice, tone, and production excellence across a slate of shows. You’ll need to be deeply immersed in digital-first content trends, live-streaming, and audience participation mechanics.
Key Responsibilities
• Oversee the development, production, and execution of multiple shows across 2WAY’s platform, ensuring high production values and audience engagement.
• Develop and refine show formats that maximize real-time interactivity and audience participation.
• Work closely with talent (journalists, creators, analysts, commentators) to ensure their voices and personalities shine while integrating audience engagement.
• Innovate and iterate on interactive media formats, pushing the boundaries of live video and participatory storytelling.
• Manage production teams, technical crews, and editors to ensure smooth workflows and top-tier content delivery.
• Collaborate with marketing, audience growth, and partnerships teams to optimize content distribution and monetization.
• Monitor performance metrics (viewership, retention, engagement, revenue) and adjust show strategies accordingly.
• Ensure consistency in brand ethos across all productions, aligning with 2WAY’s mission of creating authentic, interactive media.
Who You Are
• A seasoned producer with a strong background in digital-first content, live streaming, and interactive media.
• Deeply knowledgeable about participatory entertainment, with experience creating or managing content where audience interaction is key.
• A creative leader who can manage multiple projects, talent personalities, and production teams with efficiency and clarity.
• Experienced in working with creators, journalists, and commentators in a way that enhances their storytelling while optimizing for audience engagement.
• Data-driven and strategic, with a strong understanding of analytics, audience behavior, and performance metrics.
• Comfortable working in a fast-paced, startup environment where agility, experimentation, and innovation are valued.
Qualifications
• 7+ years of experience in digital media production, live-streaming, or interactive entertainment.
• Strong expertise in YouTube, X, Instagram, Twitch, TikTok, and live-streaming ecosystems.
• Experience managing talent, showrunners, and production teams.
• Proven track record in developing, launching, and scaling digital video programs with high engagement and retention.
• Familiarity with real-time audience participation tools, monetization strategies (sponsorships, subscriptions, PPV), and emerging media trends.
• Ability to balance creative vision with business goals and performance metrics.
• Experience with remote and in-studio production workflows.
Why Join 2WAY?
• Be at the forefront of the next media revolution —help build the first fully participatory entertainment platform.
• Work with top-tier talent, creators, and industry leaders to redefine how content is made and consumed.
• Shape a fast-growing media company that is pioneering new business models and redefining audience engagement.
• Competitive salary, equity opportunities, and the chance to build something from the ground up.
If you’re ready to push the boundaries of interactive media and help shape the future of entertainment, we’d love to hear from you.
PS: When you apply, send a cover letter to [email protected] :)
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