Job Description

Search Engine Marketing Specialist, BizBuySell - San Francisco

Job Description

Overview

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

BizBuySell is the largest network for buying or selling a business. With more than 65,000 businesses for sale and more than 3 million monthly visits, BizBuySell has one of the largest databases of for-sale and sold comparables.

Learn more about BizBuySell .

CoStar Group is currently looking for a Search Engine Marketing Specialist to join our San Francisco office focusing on our BizBuySell, BizQuest, and FindaFranchise brands. Applicants must possess the ability to multi-task in order to meet the demands of working with a large paid search account in a fast-paced, challenging work environment.

The paid search marketing component of our team is growing increasingly important for the company to reach our goals in a competitive marketplace. This position will work with an in-house marketing team to manage campaigns on Google and MSN, as well as social media platforms such as Facebook, Twitter, and LinkedIn. They will also be responsible for communicating results to various departments and managers within the company. The successful candidate should be highly analytical and a confident self-starter responsible for day-to-day management of our accounts.

This position is located in San Francisco, CA and offers the following schedule:

• 4 days onsite, 1 day remote
  

Responsibilities:

• Day to day management of paid campaigns including keyword generation, ad copy writing and testing, bid management and landing page optimizations

• Ongoing paid search optimization, targeting improvements, and keyword expansion efforts

• Maintain reporting to demonstrate results and track performance over time

• Work closely with external partners and vendors including Google and Microsoft

• Develop strategy and maintain paid placements on social media channels

• Collaborate with SEO Director to create a complete search experience
  

Skills and Qualifications:

• 2+ years of paid search marketing experience including hands on experience working with Google Ads and Microsoft Advertising campaigns

• Prior management of large scale (100K+) keyword portfolios with budgets surpassing $2M per year

• Experience with Google Analytics, proficiency in Microsoft Office are required

• Detail-oriented, analytical and proactive thinker, with a desire to deliver results

• Excellent communication skills – able to interface across the organization to define projects and access data required to complete projects

• Copywriting experience and landing page optimization experience.

• BA/BS in Marketing, Communications or related field required

• Knowledge and experience of best practices for managing paid search marketing campaigns with Google Ads and Microsoft Advertising

• SQL skills are a plus

• Paid social media marketing experience is a plus

• SEO experience is a plus
  

What’s in it for You

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

• Life, legal, and supplementary insurance

• Virtual and in person mental health counseling services for individuals and family

• Commuter and parking benefits

• 401(K) retirement plan with matching contributions

• Employee stock purchase plan

• Paid time off

• Tuition reimbursement

• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes

• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups

• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

This position offers a base salary range of $66,500,750 - 142,100 based on relevant skills and experience and includes a generous benefits plan.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

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